{"id":1651,"date":"2020-12-22T11:24:12","date_gmt":"2020-12-22T10:24:12","guid":{"rendered":"http:\/\/www.serenagiust.com\/en\/?page_id=1651"},"modified":"2023-07-03T16:12:14","modified_gmt":"2023-07-03T14:12:14","slug":"serena-giust-ux-writing-portfolio","status":"publish","type":"page","link":"https:\/\/www.serenagiust.com\/en\/serena-giust-ux-writing-portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"\n<div class=\"wp-block-group margin small\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center smalltitle\">UX Writing<\/h2>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center large-title\">Portfolio<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I\u2019m a Content Design Manager and my mission is to design content and experiences, with care. Now, more than ever, we need to be mindful about what we communicate and how we design.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group margin small portfolio\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center smalltitle\">MY PROJECTS<\/h3>\n\n\n<div id=\"portfolio\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div id=\"portfolio-wrapper\">\n\t\t\t\t\t\t\t<ul id=\"portfolio-list\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"portfolio-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-thumb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/summarising-content-with-machine-learning\/\" rel=\"bookmark\" title=\"Make it easier for people to understand what is good or bad in reviews by summarising content with the help of machine learning\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"firstimage\"> <img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"323\" src=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"UX Writing Portfolio\" srcset=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/1.png 323w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/1-300x300.png 300w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/1-150x150.png 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t\t\t<\/div> \t\t\t\t\t\t\t<div class=\"firstimage\"><\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h2 class=\"home-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/summarising-content-with-machine-learning\/\" rel=\"bookmark\" title=\"Make it easier for people to understand what is good or bad in reviews by summarising content with the help of machine learning\">\n\t\t\t\t\t\t\t\t<p><b>Make it easier for people to understand <\/b><span style=\"font-weight: 400;\">what is good or bad in reviews by summarising content with the help of machine learning<\/span><\/p>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"portfolio-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-thumb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/inform-guests-temporarily-closed-facilities\/\" rel=\"bookmark\" title=\"Help guests make better informed decisions by letting them know when certain facilities are temporarily closed\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"firstimage\"> <img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"323\" src=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/2.png 323w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/2-300x300.png 300w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/2-150x150.png 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t\t\t<\/div> \t\t\t\t\t\t\t<div class=\"firstimage\"><\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h2 class=\"home-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/inform-guests-temporarily-closed-facilities\/\" rel=\"bookmark\" title=\"Help guests make better informed decisions by letting them know when certain facilities are temporarily closed\">\n\t\t\t\t\t\t\t\t<p><b>Help guests make better informed decisions <\/b><span style=\"font-weight: 400;\">by letting them know when certain facilities are temporarily closed<\/span><\/p>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"portfolio-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-thumb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/ensure-positive-travel-experiences\/\" rel=\"bookmark\" title=\"Show accurate information to ensure people\u2019s expectations are met and their travel experiences are positive\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"firstimage\"> <img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"323\" src=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/3.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/3.png 323w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/3-300x300.png 300w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/3-150x150.png 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t\t\t<\/div> \t\t\t\t\t\t\t<div class=\"firstimage\"><\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h2 class=\"home-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/ensure-positive-travel-experiences\/\" rel=\"bookmark\" title=\"Show accurate information to ensure people\u2019s expectations are met and their travel experiences are positive\">\n\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Show accurate information to <\/span><b>ensure people\u2019s expectations are met <\/b><span style=\"font-weight: 400;\">and their travel experiences are positive<\/span><\/p>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"portfolio-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-thumb\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/guide-people-to-find-the-right-information-online\/\" rel=\"bookmark\" title=\"Help people find the right information online by categorising and structuring content clearly\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"firstimage\"> <img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"323\" src=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/4.png 323w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/4-300x300.png 300w, https:\/\/www.serenagiust.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/4-150x150.png 150w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\t\t\t\t\t\t\t\t\t<\/div> \t\t\t\t\t\t\t<div class=\"firstimage\"><\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h2 class=\"home-post-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.serenagiust.com\/en\/portfolio\/guide-people-to-find-the-right-information-online\/\" rel=\"bookmark\" title=\"Help people find the right information online by categorising and structuring content clearly\">\n\t\t\t\t\t\t\t\t<p><b>Help people find the right information online <\/b><span style=\"font-weight: 400;\">by categorising and structuring content clearly<\/span><\/p>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/li>\n\n\n\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t\t\t\t\t<div class=\"clearboth\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group boxed margin\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center smalltitle\">MY PROCESS<\/h3>\n\n\n\n<div class=\"wp-block-columns portfoliomethod-list is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.serenagiust.com\/wp-content\/uploads\/2020\/12\/Serena-Giust-UX-Writer-Portfolio-Tools-Understand.png\" alt=\"\" class=\"wp-image-1665\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Understand<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I use quantitative and qualitative research to empathize with people.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.serenagiust.com\/wp-content\/uploads\/2020\/12\/Serena-Giust-UX-Writer-Portfolio-Tools-Define.png\" alt=\"\" class=\"wp-image-1667\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Define<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I combine the observations to develop a strategy, roadmap, KPIs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.serenagiust.com\/wp-content\/uploads\/2020\/12\/Serena-Giust-UX-Writer-Portfolio-Tools-Ideate.png\" alt=\"\" class=\"wp-image-1668\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Ideate<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I work closely with my team to brainstorm and sketch out different ideas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.serenagiust.com\/wp-content\/uploads\/2020\/12\/Serena-Giust-UX-Writer-Portfolio-Tools-Create.png\" alt=\"\" class=\"wp-image-1666\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Create<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I write and design content, caring about localization and tone of voice.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.serenagiust.com\/wp-content\/uploads\/2020\/12\/Serena-Giust-UX-Writer-Portfolio-Tools-Validate.png\" alt=\"\" class=\"wp-image-1669\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Validate<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I go back to people and ask for feedback, via A\/B testing or usability test.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group solid margin\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading large-title\">Easy to find, simple to understand, accessible to everyone<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2014, I\u2019ve been working in the travel industry and my goal is to help travellers discover the world and live memorable experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content is a key element for UX and as such, my writing is clear for everyone, regardless of who they are and where they come from.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading large-title\">For all languages and cultures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The content I write in English is only read by a small percentage of people. All other international users are equally important to me, I keep them into consideration whenever I make a content decision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Localisation is my most precious skill, I care about the linguistic, cultural and technical aspects of launching a product globally.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>UX Writing Portfolio I\u2019m a Content Design Manager and my mission is to design content and experiences, with care. 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